From the websites you visit to the amount of time you spend on each page, advertisers collect personal, intimate information to create a profile of each consumer. You're Soaking in It reveals the disturbing process of gathering information and designing ads that will influence you at the precise moment you are most ready to spend. This is a film the advertising world will not want you to see.
INFORMATIONEdition: Singapore 2017 Director: Scott Harper Subjects: Advertising, Big Data Language: English Runtime: 76 mins Screening: Asia Premiere